How to know when you’ve found the right wedding planner for you
Finding a wedding planner can feel like dating all over again. You see some pics online, everything looks great, and then you meet IRL and things just don’t click. We talked to Sterling Weddings & Events, an award-winning planning and design team with 25 years of experience, to see what their secret is. And, for them, the answer was surprisingly simple. They don’t start with a Pinterest board or even a blog post (much to our dismay 😂). True connection, they explained, starts simply. They just get to know their couples and their love story. No colors, no budget, just who are you, and how did you get here?
The love story—that is the inspiration. And that’s what sets their weddings apart from the copy-and-paste events that flood your feed on the daily. Because, when you start with something as one-of-a-kind as your love story, nothing else can quite compare.
intentional design
The word “intentional” is getting thrown around a lot lately, so let’s break down exactly what that means. Obviously, "intentional" literally means "with a purpose or a meaning," so what does that mean when it comes to wedding design? Well, let's take your color palette. If we asked, “Why did you choose those colors?”, what would you say? “Oh, I guess I just saw a wedding on Pinterest and liked how it looked.” That’s totally fine, but that wouldn’t be intentional. To create an event where every piece has meaning, you need to think about what each element is representing, whether it’s a part of you or your relationship. Once the team at Sterling Weddings & Events gets to know you, they may find out that you two go to the same Airbnb every summer and take a photo in front of the same vintage floral print wallpaper that just so happens to be the perfect palette for your summer wedding. And you may find that floral motif appearing on your wedding invitations and embossed into your cocktail napkins. And that, friends, is INTENTIONAL.
So you’re sold and you want an intentional wedding? Well, you’re in luck because Sterling Weddings & Events, while based in Arizona, California, and New York City, will travel just about anywhere in the world to bring your vision to life. They specialize in high-touch, personal service and create one-of-a-kind experiences for you and your guests. In addition to their talent for design, couples laud them for their grace under pressure. You’re reading this, so you know that planning a wedding is no walk in the park. It takes a certain type of person to hold that weight so you don’t have to. They pride themselves on a streamlined, stress-free planning experience for all of their couples, stating, "We own the logistics; you own the moment."
what real couples are saying
We had a fairly large wedding in Phoenix with several events. It was a daunting planning process, and the single best decision we made was hiring Sterling Weddings and Events first. Our wedding weekend couldn’t have been easy for them—it was chock full of logistics and long hours, but I never saw a single one of them sweat. Not only was the weekend perfect (literally, every detail!), but when it was over, I had countless guests comment about how amazing our coordinators were when they interacted with them. It’s worth mentioning that my husband and I don’t live in Phoenix, so they were our eyes and ears on the ground for the whole year of planning; having them was a priceless investment, and we were so lucky to get them on our team. I honestly can’t say enough about this company. ”- Chelsey & Rhett
"Care and her team were amazing!!!! Her name is the perfect description of what she provides to her clients: care and love! From the moment we spoke, she seemed to understand everything we needed and what our desires for our day were. We wanted something intimate but elegant, and they delivered. She truly showed there's no job too big or too small!... I think we had so many “meetings” just so we could talk and laugh!! Her vision was my vision, and Care created the most stress-free day ever. I literally had nothing to worry about. We learned finding the right wedding planner is key, someone who genuinely gets what you want your day to be like and what you and your spouse need on that day.”- Amaris & Mike
For even more inspo, make sure to give them a follow on IG @sterlingweddingsandevents
We partnered with Sterling Weddings & Events to bring you the secret to finding the perfect wedding planning team for you. As always, thanks for supporting our sponsors!
- Event Planning & Design: Sterling Weddings & Events